Imagine two companies.
Both have good products. Both rank in Google. Both have customers.
Yet when somebody asks ChatGPT for a recommendation in their category, one appears repeatedly. The other is completely absent.
The difference is AI Brand Visibility.
And it can be measured.
What Is an AI Brand Visibility Score?
The AI Brand Visibility Score — sometimes called an AI Visibility Score or ABV Score — measures how frequently and prominently a brand appears in AI-generated answers across systems such as ChatGPT, Claude and Gemini.
Unlike SEO metrics that measure websites, AI Brand Visibility measures whether AI systems actually mention and recommend your brand.
Scores range from 0 to 100. Higher scores indicate stronger recommendation visibility. The ABV Score is to AI search what Domain Authority is to SEO: a single number that tells you where you stand — and how much work there is to do.
Traditional SEO measures visibility in search results.
ABV measures visibility in answers.
Increasingly, buyers never click ten blue links. They ask: "What's the best CRM for small businesses?" The brands mentioned become the shortlist. The brands omitted never enter consideration.
ABV Score Ranges
- Missing from category recommendations
- Incorrect descriptions when mentioned
- No clear category association
- Competitors dominating every query
- Occasional mentions in category answers
- Weak or inconsistent positioning
- Described vaguely rather than confidently
- Competitors appearing ahead in most queries
- Consistent category association across models
- Regular recommendations for relevant queries
- Strong competitor parity on most models
- Accurate, current descriptions
- Top-position mentions across all three models
- Strong category ownership
- Consistent visibility regardless of phrasing
- Competitors positioned relative to you
What Impacts Your ABV Score?
Five factors determine AI brand visibility — together forming the AI Recommendation Formula:
Citation Coverage — how often your brand appears across the sources AI models weight most heavily: G2, Capterra, industry publications, Reddit, comparison articles.
Category Clarity — how consistently your category positioning is described across every source AI might learn from.
Review Presence — your presence on authoritative review platforms. Structured, substantial review profiles are among the highest-signal inputs for AI systems.
Third-Party Authority — the quality of external sources discussing your brand. One mention in a respected industry publication carries more weight than ten low-authority citations.
Evidence Consistency — whether key brand facts are described the same way everywhere. Inconsistency suppresses visibility regardless of citation volume.
How to Check Your ABV Score
Go to aeogeoai.net. Enter your brand name and the category question your buyers most commonly ask. Within 60 seconds you'll see:
- Your ChatGPT score
- Your Claude score
- Your Gemini score
- The exact words each model used to describe your brand
Run the same check for your top competitors. Subtract your score from theirs. The difference is your AI Visibility Gap — the number that tells you exactly how far ahead or behind you are in AI-generated recommendations.
What Is a Good ABV Score?
Most companies assume they're highly visible in AI answers. Most aren't.
A score above 70 generally indicates strong AI brand visibility — your brand is being mentioned and recommended with reasonable consistency.
A score above 85 suggests category leadership — AI is treating your brand as one of the default options in your space.
A score below 40 usually indicates a significant Evidence Gap: AI systems have too little, too inconsistent, or too outdated information about your brand to surface you confidently.
The benchmark that matters most isn't the absolute score — it's the gap between your score and your competitors'. A score of 55 means very little in isolation. A score of 55 against a competitor at 72 tells you exactly what to fix.
Why Most Brands Don't Know Their Score
Most brands have never measured AI Brand Visibility. They track rankings, traffic, backlinks, impressions and conversions.
Yet they have no idea whether ChatGPT, Claude or Gemini recommend them when buyers ask category questions.
The result is a blind spot: companies can lose visibility inside AI-generated answers for months before anyone notices. Meanwhile competitors are being recommended in every relevant conversation — and nobody on the marketing team has flagged it because the metric doesn't appear in any existing dashboard.
AI visibility doesn't appear in Google Analytics, Search Console, or most SEO tools. The only way to know your ABV score is to check directly — across all three models, with a consistent benchmark question.
Find out your ABV Score right now
Free check across ChatGPT, Claude and Gemini — no signup required, results in 60 seconds.
Check your brand free →The Future of Brand Measurement
For twenty years, marketers tracked rankings, traffic, backlinks, Domain Authority and share of voice.
The next decade adds another metric: AI Brand Visibility (ABV).
Because if AI systems are becoming the front door to information and buying decisions, measuring whether they recommend your brand becomes as important as measuring whether Google ranks your website.
The companies that start measuring now will have months — possibly years — of baseline data before this becomes standard practice. The companies that wait will be explaining to their boards why competitors are consistently recommended and they aren't.
Frequently Asked Questions
What is an ABV score?
ABV stands for AI Brand Visibility. An ABV Score measures how frequently and prominently a brand appears in AI-generated answers across ChatGPT, Claude and Gemini, on a scale of 0 to 100. Unlike SEO metrics that measure websites, AI Brand Visibility measures whether AI systems actually mention and recommend your brand.
What is a good ABV score?
A score above 70 indicates strong AI brand visibility. Above 85 suggests category leadership. Below 40 indicates a significant evidence gap — AI systems have insufficient or inconsistent information to recommend the brand confidently.
How do I check my ABV score?
Go to aeogeoai.net, enter your brand name and a category question. You'll receive an AI Visibility Score from 0–100 for ChatGPT, Claude and Gemini, plus the exact text each model used. Free, no account required.
How is ABV different from Domain Authority?
Domain Authority measures a website's authority in Google's ranking system. ABV measures a brand's visibility in AI-generated answers. A high Domain Authority doesn't guarantee a high ABV score — they are separate metrics requiring separate strategies.
What is the AI Visibility Gap?
The AI Visibility Gap is the numerical difference between your ABV score and a competitor's. A gap of 40+ points indicates a significant evidence deficit. See the full guide: The AI Visibility Gap.